Here’s a brand new Founders Talk with curly hair brand Flora and Curl’s founder Rose Ovensehi… check it out!
What inspired you to start this fab brand?
Flora & Curl is an ingredient conscious haircare line made with plant powered ingredients. Flora is latin for plant life. Flora & Curl Haircare is the creation of my struggle to find products that worked effectively on my naturally dry hair, and contributed to the overall health of my hair. Since embracing my natural hair, I had been making my own haircare and bodycare products in my mum’s kitchen because I was able to ensure its potency, but I didn’t always have the time to with a busy work and life schedule. While developing Flora & Curl, I knew that I didn’t want to create a line that was overly complicated or required a complex number of steps. My collection is designed to be simple and easy to understand. We combine truly natural, effective ingredients to work together synergistically in such a way that ultimately less means more.
What would you say are your biggest learnings as a fempreneur?
As an entrepreneur, I have learned that team work really makes the dream work. Your team is very important in building your business. Building a team of people who are not just good at what they do is merely the beginning. Passion is the fuel. I am inspired daily by our customers’ feedback and loyalty and results and also by my passionate team. We’ve gone from building the business, to building a real community.
What is in your wellbeing toolkit (the things that enable you to be your best you)
- Reading a ‘feel-good’ fictional book – A fictional book that takes me on a journey and keeps me engaged is enjoyable. The imagination is wonderful and it’s great to stimulate it every now and then with a good read. Knowing that we all picture completely different ideas when reading the same book and discussing is interesting. Books allow you to travel without leaving your seat.
- Drinking a herbal tea such as Chamomile or Peppermint is really soothing and hydrating!
- Ben and Jerry’s Ice cream – Yes! It’s all about balance… I love herbals teas but I also like to treat myself to something sweet and indulgent while binge-watching a feel-good TV show! They go together really well… a bit too much.
Wellbeing is a work in progress, so what would you consider to be your biggest wellbeing challenges?
In today’s world, it can be challenging to not only find the right work/after-work balance, but to be dedicated to it as well. I try to digitally switch-off after a certain time, take my lunch and my time off seriously. When I feel rejuvenated and well-rested, I feel more productive and creative. I actively decide that my rest is just as important as my work. It helps to be disciplined about it. No longer should lack of sleep be a trophy of productivity and output.
Love that scent plays an important part in your products… tell us a little about this.
Compared to traditional haircare, Flora & Curl is free from artificial fragrances. Each product features layered notes of plant, flower, herb and fruit-derived essences. Botanical ingredients yield many therapeutic and functional benefits. My spa-inspired blends are made with scalp nourishing botanicals such as organic rose flower water, jasmine flower oil, and hibiscus flower extract. We source ingredients that have been delicately extracted through the processes that honour their purity as well as their integrity.
For anyone starting their natural hair journey, what advice would you give them?
Love your natural hair and be patient with it. It’s your crown. Don’t expect a perfect journey, but have a natural hair journey. Your story inspires others to embrace their curls.
Thank you, Rose
Shop the brand at Flora and Curl