Accessible Beauty and Wellness Brands We Love

Beauty and wellness should feel empowering, intuitive, and accessible for everyone – but this isn’t the reality for everyone. Every day routines can present unnecessary barriers that many people don’t even consider packaging that’s hard to open, products that rely solely on visual cues, with identical packaging that can only be distinguished by sight. For some, these small details can shut people out of the world of beauty and wellness entirely.

Government data estimates that 16.8 million people in the UK had a disability in the 2023/24 financial year. This represents 25% of the total population. A huge chunk that’s being overlooked by the beauty and wellness world.

But thankfully, a shift is happening and brands are starting to think differently, creating products with real needs and accessibility in mind. These details aren’t just ‘nice to have’ – they’re essential to create independence and inclusivity in the beauty and wellness space.

In this feature, we’re spotlighting brands that are leading the way, showing that accessibility and great design can go hand in hand.

Tootilab

Tootilab was created by Gaia, who has been working in the curly hair industry for over a decade. She wanted to create a curly hair brand for everyone – no matter your curl pattern, gender, age, or ethnicity. Tootilab combines education on curls with science powered haircare products, featuring functional and active ingredients.

What Makes Tootilab Accessible

• The bottles have braille on pack to help identify them for those who are visually impaired. For example, the Gentle Shampoo has the letters S-H-P and the Detangling Conditioner has the letters C-O-N.
• Their routines aim to make hair care achievable by simplifying curly hair routines, catering to those with limited time, energy, or physical ability, whilst still wanting to achieve gorgeous results.

Rare Beauty

Rare Beauty is on a mission to help everyone celebrate their individuality by redefining what beautiful means. Founded by singer and actress Selena Gomez, Rare Beauty is a make-brand that is all about creating products to make you feel good and celebrate what makes you unique.

What makes Rare Beauty Accessible

• Part of why Rare Beauty was created from a personal need of their founder Selena Gomez. From her own personal experience, she’s always been drawn to packaging that’s easy to open and close, hold, and apply, and this is something she wanted to incorporate into her products – making products useable for individuals with varied abilities, including those with limited fine motor skills.
• Rare Beauty has partnered with Casa Colina Research Institute to figure out what makes a product more accessible.
• Many products like the Soft Pinch Liquid Blush feature a matte finish that provides a firm grip, reducing slippage. Their caps are also easy to open.
• The Rare Eau de Parfum bottle features an easy-to-press, large surface pump that can be used with the whole hand or wrist.

La Roche Posay

La Roche-Posay is a French dermatological skincare brand specifically designed for sensitive, allergic and acne prone skin. It’s known for its antioxidant rich thermal spring water in its formulations.

What makes La Roche-Posay accessible

• Their products are tested on sensitive, dry and irritated skin, with specific ranges suitable for patients undergoing cancer treatment.
• La Roche-Posay actively work to ensure their website is accessible – they work to W3C’s international standard, Web Content Accessibility Guidelines 2.2(WCAG) Level A and AA as well as the EN 301 549 European standards, and other resources.
• They also enhance accessibility by including braille on many of their product packages, including their Anthelios sunscreen range.

Kohl Kreatives

Kohl Kreatives is a beauty brand that wants to make makeup more accessible for everyone. It was created by Trishna Daswaney, designed to support people with motor disabilities, as well as supporting those going through medical treatments like cancer.

What makes Kohl Kreatives Accessible

• Their flex collection is a bespoke set of 5 makeup brushes that bend all the way forwards and backwards allowing the user to apply makeup in a way that’s comfortable for them. These brushes are perfect for everyone, even those who struggle with motor disabilities!
• Feast Your Eyes, the perfect 6 piece eye brush kit with a non rolling cuboid handle and support for identification for those with visual impairments. Comes with a handy audio guide!
• Their Quickie Stickie adhesive guides designed to simplify eye makeup application. They help map out shapes for eyeliner or shadow, making it easier to achieve a clean, even look without needing a steady hand. Each sheet is identifiable via an embossed sticker shape.
• Through the Kohl Kreatives Academy, they provide free makeup workshops for people undergoing cancer treatment or living with disabilities, helping to restore confidence and independence.

Make B.

Make B., one of O Boticário’s lines, launches the first line of articulated makeup brushes in Brazil.  It features an innovative line of articulated and inclusive brushes developed specifically for people with visual and motor disabilities.

What makes Make B. Accessible

• The brushes feature internal push, articulation, and rotation mechanism, the item makes applying cosmetics easier and provides more precision and stability
• In general, the brushes come with a tactile mark at the base, which helps visually impaired people with sensory identification.
• The design helps bring the brush to the face, rather than forcing the user to adapt their movement.

Honourable Mention

Etia London

We’d like to give a mention to Etia London, which isn’t launching until October 2026. Created by Lucy, who has a love for beauty and lost her sight at 17, found that every product bottle felt the same, making beauty inaccessible to her. She is building a brand that she wished she had from when she lost her sight – accessible that starts from the inside out.

What accessibility in beauty really means

True accessibility isn’t about creating something separate; it’s about designing better for all. It’s about considering the small, overlooked details – like how a lid twists open or how the packaging feels in the hand. This can be the difference between making a routine frustrating and limiting to becoming fun and empowering. It can elevate the experience for us all and recognising that beauty should never feel exclusive or limiting.

Ask yourself this…

So next time you’re picking up a beauty or wellness product, try taking a pause and looking beyond the surface. Ask yourself:

• Can I easily open this, especially on a day when my hands feel weaker or tired?
• Would I be able to identify this product without relying on sight alone?
• Is the packaging clear, intuitive and easy to navigate?
• Does this feel considered in its design, or just visually appealing?
• Who might struggle to use this and has that been thought about?

Accessibility in beauty is a necessary evolution. It’s encouraging to see brands take meaningful steps, but we know there’s still more work to be done. Beauty should support you, not challenge you.

If you’ve discovered a product that’s made your routine easier or more comfortable, we’d love to hear about it. If you’re a brand creating with accessibility in mind, this is your reminder that what you’re doing matters and is making an impact… thank you.