Dove launches #ShowUs Campaign

Excited to see that Dove has launched project #ShowUs. The project is a stock photo library created by women and non-binary individuals to break beauty stereotypes by showing women as they are.

What Dove says about the campaign:

72% of women in the UK still don’t feel represented in media & advertising. That’s why Dove is taking action with Girlgaze, Getty Images, and women everywhere to create Project #ShowUs – the world’s largest photo library created by women and non-binary individuals to shatter beauty stereotypes. With over 5000 images, we can offer a more inclusive vision of beauty to all media & advertisers.

show us

Will you be getting involved with the campaign? What do you think of it?

tagged in dove, show us

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