Youth & Earth AM… A Smarter Matcha

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I’m a matcha fan, and I’m always on the lookout for new blends that bring something fresh to the table. Recently, I came across the Youth & Earth AM: Sunrise Blend, and I was instantly intrigued.

Not only does this matcha combine ceremonial-grade matcha with vanilla (a delicious pairing to begin with!), but this powerhouse product is also enhanced with adaptogens, nootropics, and superfoods, elevating it to the next level. Enhanced energy levels and added health benefits? Yes, please!

After incorporating this into my morning routine, I can confidently say… this is a game-changer!

What’s to Love

  • It’s delicious & creamy – The vanilla perfectly balances the matcha, eliminating any grassy or bitter notes. It blends beautifully without becoming grainy or “bitty.”
  • Love the mix of superfoods: a supercharged way to start your day and you know you’re getting lots of added benefits.
  • This matcha gives you a boost of energy without the crash – just a smooth, gentle energy buzz. I felt clear headed, focused and energised without any sudden dips.
  • I’ve found that it works best with milk instead of water for a creamier finish: you can also pour the matcha over ice for a refreshing iced refreshment.
  • The sachets make it easy for travel too as well as meaning you get the perfectly packaged amount of matcha each time.

Key ingredients:youth and earth AM: Sunrise Blend, Vanilla Matcha sachets

  • Adaptogens (Ginseng, Cordyceps, Maca): Provides long-lasting, steady energy.
  • Ceremonial Matcha & Vanilla: Supports brain health and protect against oxidative stress.
  • Lion’s Mane, Ginkgo Biloba & Bacopa Monnieri: Enhances focus, mental clarity, and memory.
  • Rhodiola Rosea & Reishi: Helps the body adapt to stress and promote emotional balance.
  • Cordyceps & MCT Powder: Boosts endurance and stamina for sustained energy.
  • Moringa, Turkey Tail & Himalayan Pink Rock Salt: Strengthens immunity and replenish electrolytes.
  • Ceylon Cinnamon: Supports balanced blood sugar levels.

Things to Note

Adaptogens and herbs can affect people differently – for some people they may cause digestive sensitivity, jitteriness, or sleep disturbances, particularly when taking later in the day, so keep an eye on that. You could even start with half a serving to see how you feel.

This product does come at a higher price point – so its a bit of an investment to buy, but I love that its a multi-tasker, both as a morning matcha and all the other benefits.

Because this blend contains matcha/green tea, it has natural caffeine, so if this is something you’re sensitive to, keep that in mind.

Ethics Check

  • The AM: Sunrise Blend is formulated to be vegan, gluten-free, sugar-free and plant-based, with adaptogens, mushrooms and superfoods designed to support energy and focus without animal-derived ingredients.
  • As part of the Youth & Earth range, this supplement fits into the brand’s broader clean, minimal ingredient ethos, with a focus on natural, nutrient-rich components rather than artificial additives.
  • No formal cruelty-free or sustainability certification shown: While the product is vegan and non-GMO per the product info, the Youth & Earth site does not display recognised third-party ethical badges (e.g., official cruelty-free certification from PETA/Leaping Bunny, organic certification, or formal sustainability seals) on the product page itself.
  • Ingredient sourcing transparency beyond general claims (e.g., where specific adaptogens are grown or how they’re harvested) isn’t detailed on the site, so for people prioritising fully traceable supply chains this may be worth noting.

I’ve been loving this in my new Hotel Chocolat Velvetiser – the matcha comes out beautifully creamy… absolutely delicious! One sachet in the morning, and you’re set for a smooth, focused, and energized start to your day.

Buy the AM Matcha from Youth and Earth

(*PR gift/sample)

May contain affiliate links

Jessica Reid

About the Author: Jessica Reid
Jessica is the beauty and wellbeing editor at Wow Beauty & Wellbeing, with over nine years experience creating content that informs, inspires, and supports the community with expert-backed beauty and wellness tips. Outside of work, she enjoys reading, writing, sipping matcha, and spending time with her cats. All articles are created in line with Wow Beauty’s commitment to transparency, editorial integrity, and wellbeing-first information, with expert sources and disclosures clearly referenced where relevant.
By Published On: 02/05/2025Last Updated: 03/03/20260 Comments on Youth & Earth AM… A Smarter Matcha
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