It’s always wonderful to attend a skincare launch that has been well thought out and successfully brings the elements of education and pleasure together in a seamless manner.
This was the case last week at the London Launch of the Perricone MD pre:empt series. The food based science behind the brand was communicated everywhere; Everything was designed to appeal to the senses from the screens showing footage of the range, to the canapes being served by friendly people in white lab coats, and let’s not forget the antioxidant cocktail bar!
Even now a week later I still have visions of turmeric in my head and I’m telling anyone who will listen about its potent anti-inflammatory properties.
The pre:empt series is designed as a preventative skincare range for millennial women, namely those aged 20-30 ish and like the rest of the Perricone range is based on ingredients derived from food….not just any food but potent foods with anti oxidant and anti inflammatory qualities. Turmeric has been used in many parts of India as a beauty treatment and when applied to the skin as a paste or a face mask, it can help in treating acne, eczema, rosacea and aids in skin rejuvenation.
One of the critical ingredients in this 4-piece range which activates antioxidants to fight the free radicals which can cause fine lines, noticeable pores and dark circles is the Nrf2 Antioxidant Support Complex.
We are pretty sure that this range will be a winner and we will be of course reviewing the range in detail, so watch this space….and if you do happen to try it in the meantime, write in and tell us what you think 😍.