Don’t you just love it when a skincare brand is constantly innovating, not just for the sake of it, but to bring useful and effective cutting edge products out? Well that’s what Alpha H consistently do.

Recently they launched this easy to use vitamin serum kit consisting of 4 individual skincare serums: A, B, C, and E in nicely colour coded bottles…creating as they say ‘the ultimate skincare wardrobe’, so that whatever your skin needs you can deliver ….whether it’s plumping, rehydrating or renewing.

Vitamin A – this serum contains 0.5% of retinol which is known for its ability to renew the skin, so while you sleep this will support your skincare goals by stimulating collagen production, improving skin texture and boosting the removal of dead skin cells,  which is why it’s suggested that you use this as part of your nighttime regime. It also contains Squalane which is great for retaining moisture levels, as well as macadamia seed and evening primrose oils to strengthen the skin.

Vitamin B – while vitamin b3 is at the heart of this light blue tinted serum,  because of its ability to hydrate and firm the skin while at the same time encouraging the production of collagen, this serum also contains copper peptides, ferulic acid and chia seeds…. All of which are powerful antioxidants.  This serum works to boost the skins ability to produce collagen and hyaluronic acid from within.

Vitamin C – if you’re into skincare then you’ll know that vitamin C is a must-have for brightening, plumping and oxidation protection amongst other benefits. This formula utilises ethyl ascorbic acid, which is known for its ability to penetrate the layers of the skin. More than that it also includes hyaluronic acid to help with the moisture content of the skin this is where the plumpness comes from, then there is the use of grapeseed extract which is packed with omega fatty acids and vitamin E which helps to protect the skins natural barrier from oxidants. One of the great benefits of vitamin C is the fact that it helps to prevent pigmentation.

Vitamin E – this lovely serum has a milky texture and is wonderful if you’re looking to repair the skin’s barrier. If your skin is a little damaged or in need of some TLC, Vitamin E is always a great place to start. It’s formulated with innovative Vitamin E derivative Vital ET™, it’s a nourishing formula that nurtures, calms and fortifies dry, damaged and sensitive skin. It also contains Macadamia Seed Oil reinforces the skin’s barrier function and Evening Primrose Oil which helps builds skin resilience and prevents water loss. It has a pH of 4.0 – 4.5.

These formulas are easy to use, and gentle on the skin which is great if you’re new to serums. They all have a lovely silky texture and are easily absorbed, so it’s easy to apply your moisturiser over the top.

Formulated without these ingredients and more: Parabens, Sulphates SLS and SLES, Phthalates, Mineral Oils, Formaldehydes, Formaldehyde-releasing agents, Coal Tar, Hydroquinone, Triclosan, and Triclocarban.

Buy the kit for £55 from Beauty Bay