Disclosure: All products are chosen and tested by our editors; gifting or affiliate links never influence our opinion.
Black Friday is here, and while it’s tempting to dive into a sea of discounts, we at Wow Beauty believe in shopping slowly and consciously.
This holiday season is a great opportunity to treat yourself or a loved one to something truly special… but let’s remember to do it responsibly. Black Friday often leads to wasteful overconsumption, but we want to shift the narrative.
Take your time, explore thoughtfully, and invest in items that bring joy and align with your values. Ready to find some mindful beauty deals? We’ve collated together some of the deals from brands we love and have talked about here at Wow Beauty… so if anything catches your eye and suits your needs right now, take a look!
The D.O.R. Beauty Edit
Of course, we have to mention our sister brand, the lovely D.O.R. Beauty Edit.
The D.O.R. Beauty Edit is the destination for inclusive, ethical, independent female-led skincare and wellbeing brands. The have an amazing range of curated skincare to make your skin feel amazing.. no matter what your goals are! From rejuvenating serums to luxurious moisturisers and cleansers, they’ve got your beauty and well-being covered, all from female founders who created their brands out of a personal need and you can feel their love in every product.
The Black Friday offer: 25% off selected brands
Sana Jardin
Sana Jardin believe in the transformative power of fragrance. Their mission is to harness the alchemy of energy through the highest quality, natural ingredients, and luxurious scents. Founded by Amy Christiansen, Sana Jardin is more than just a perfume brand; it’s a movement dedicated to creating positive social impact while delivering exceptional fragrances.
We love the Revolution de la Fleur Candle as well as the perfume form of this scent.
The Black Friday offer: 30% off sitewide.
Mauli Rituals
Mauli Rituals is an award-winning products of purity and performance for hair, skin, body + mind, harnessing the science of Ayurveda, formulated with British refinement.
Some of our favourites from Mauli Rituals include their Rituals Beard Oil, Radiance Exfoliant and Surrender Vata Body Oil.
Black Friday Offer: 20% off sitewide
Lumity
The Anti-Ageing Supplement — Health & beauty starts from within. Clinically-tested to improve skin, energy & vitality. LUMITY is clinically-tested to support healthy ageing and deliver nutrient rich support.
Their body oil and male supplements are some of our favourites!
Black Friday offer: 30% off sitewide
Zelens
Created by Dr. Marko Lens, a world-renowned authority in the field of skin ageing, Zelens is hybrid skincare combining high-tech ingredients with powerful, effective botanicals in carefully engineered formulas that support healthy skin.
Black Friday offer: 50% off customer favourites
The Nue Co
Black Friday offer: 30% off everything
Curlsmith
Black Friday offer: up to 50% off
Henua Organics
Henua offers a premium natural skincare line in its purest form, containing organic and only active ingredients. No water, no fillers.
The brand is rooted in the essence of Nordic simplicity and proves that while supporting sustainability you don´t have to give up on luxury.
Black Friday offer: 25% off
Earth’s Secret
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