Disclosure: All products are chosen and tested by our editors; gifting or affiliate links never influence our opinion.
Beauties, it’s time for our annual round-up of the products we truly loved in 2025.
Last year was full of beautiful discoveries, rediscoveries and those hero staples that earned a permanent place in our beauty and wellbeing routines and we’re so excited to share them with you.
Some of these finds were brand new to us and quickly climbed to the top of our repeat-purchase list. Others are tried-and-true favourites we reach for time and time again because they just work, delivering results while making us feel good inside and out.
With so many incredible products launching this year, narrowing it down was no easy task. We’ve spent months testing, reviewing and living with these products, always prioritising quality, effectiveness and that all-important feel-good factor.
While we couldn’t include everything we loved, this edit shines a spotlight on the standout products that truly deserve it.
So, without further ado, here’s our Wow Beauty Loves of 2025…. carefully curated and tested by the Wow Beauty & Wellbeing team.
Jessica’s Picks…
Beauty Picks
Mylee Pressed Chrome Chelsea Palette
Mirror nails? Yes please! I have been so impressed by Mylee with this innovative launch. After admiring chrome nails from afar – I’ve been so excited to be able to do them myself at home now – and so easily too. This chrome palette is a powder palette that you buff into the nail and it transforms into a mirror-like finish on the nails… an absolute show stopper and it’s been particularly fabulous during party season.
Curlsmith In-Shower Style Fixer
My go-to gel when I need a style to hold! This is an extreme hold gel – so if you don’t like your hair to go into a crunchy cast, this isn’t for you – but I love it. You can scrunch out that crunch easily enough and it leaves you with longlasting curls. Absolutely fabulous.
NYX Face Glue
This has been the main primer on my face this year. Love that its sticky, it really feels like that helps the product to stick to the skin better, as well as featuring Polyglutamic Acid, which is hydrating. The packaging is also very fun and nostalgic.
I’m crossing my fingers they’re going to bring out a targeted eye primer in this range.
L’Oréal Paris Infallible Skin Ink Foundcealer
This has been the main concealer I’ve been using this year! Feels very light on the skin and once it’s set, its not going anywhere! Learnt that the hard way when I didn’t blend it fast enough.. it’s waterproof too so it really sets and clings on.
A great colour range too.
Pixi Glow Mud Cleanser
An oldie but goldie – I’ve been reaching for this cleanser a lot when my skin is feeling a bit meh and it needs a little resurfacing and glow restored to it. It combined 5% glycolic acid with soothing botanicals to lift impurities and leave you with glowing skin. Always a treat to use!
Wellness Picks
Sensse Saunalux Infrared Sauna Blanket
I will admit it: this has practically replaced my regular hot bath routine in the second half of the year, and that’s saying something because I love a bath!
For me, this sauna blanket is the perfect way to get that warmth and benefits from a hot bath, without the faff (I currently only have a pop-up bathtub, it’s a thing…). It’s so easy to use, I’ll just pop in it and either read a book or watch the television, sweat out all those toxins and it also helps me sleep too. It’s become a regular addition to my self-care routine and I’ve been loving it.
Valnette Lemongrass and Rosemary Diffuser
A late entry to this list – but I’ve been admiring these diffusers whenever I go over to my mother in laws house all year and recently picked some up for myself – and I’ve been loving them.
I have the ‘Lemongrass and Rosemary’ scent in my bathroom and it’s a perfect uplifting, fresh scent that lasts well with a really strong scent (in a good way).
Amazon Fire HD 8 tablet
As an avid reader, my Kindle fire has been an absolute must-have for me. It’s the perfect companion to my evening routine, relaxing in bed with a book and its great to take on travel too. It’s easier than carrying around a book and I also have access to multiple library apps including Libby and BorrowBox for all my reading needs. Great if you want to listen to audiobooks too.
Wildflower Botanicals Aromatherapy Wax Melts – Tranquillity
I’ve already talked all about how gorgeous these wax melts are, but today I’d like to talk about one of my favourite scents that I’ve been loving this month – their ‘Sensuality’ blend. This smells gorgeous and they also look so pretty too. They’re 100% natural aromatherapy wax melts and the ‘Sensuality’ wax melt is a gorgeous blend of Ylang Ylang, Bergamot and Lavender.
Love that you don’t need to use a lot – I use one tiny square and you can smell the scent all the way from the office and down the hallway.
Denise’s Picks…
Beauty Picks…
Karmic Pot of Gold
There are a lot of good products on the market that deliver satisfactory Skincare but it’s not often that you come across products that deliver more than you expected. When it comes to cleansers, I expect more than just nicely cleansed skin because almost any cleanser can deliver that.
The first thing that you’ll notice about this is it’s gorgeous fragrance which is comforting and soothing…probably thanks to the mix of various butters and oils like neroli. Next is the beautiful golden colour. The texture is a little unusual for a cleansing balm in that it’s firm and dense which makes you want to use a small spoon or spatula to scoop it out, plus you only need a pea sized amount Apparently this is one of the benefits of a waterless product.
Zelens Hyaluron Intense Hydro Plumping Serum
This is one that I’ve used consistently over the years because it never fails to deliver the most impressive hydration. Full disclosure, I am a bit of a skincare magpie at times, but I always return to this one because it delivers significantly noticeable long-lasting hydration. My skin is left plumped, smooth, soft and silky that improves with use. It just soaks right in without any residue …just leaves smooth moist skin…A genuine ‘skinvestment’
Mauli Rituals Surrender Vata Body Oil
NATURIUM The Glow Getter Multi-Oil Body Butter
The Naturium Body Butter really is the perfect blend of nourishing, skin loving body oils and butters: when you first start to apply this rich, silky butter to your skin it’s more oily, but then is absorbed into the skin leaving it moisturised, feeling nourished and yes with a gorgeous glow. This leaves my dry arms and legs looking and feeling radiant and moisturised….all day long. I really like the soft fragrance too as it’s rather comforting and doesn’t try to compete with my perfume.
Eko Botanicals Cleopatra Botanical-Retinol Body Oil Sunrise
This body oil has a beautifully light formula is rich in Vitamin C and omega fatty acids from Marula, Prickly Pear and Argan Oils to seal in moisture and hydration. It’s a sensory journey as notes from Mandarin, Neroli and Basil unite to create an alluring scent… gorgeous.
Kahina Moroccan Rose Beldi Soap
If you are planning a “spa at home day“ then you’ll love this lush Moroccan Beldi soap from Kahina! This is a liquid soap used in Moroccon Hammams in place of shower gel or soap bars that deeply cleanses your skin leaving it unbelievably soft! This version is scented with rose oil leaving you soft & scented. You’ll be addicted.
Wellness Picks…
Mauli Rituals Sleep Dharma Pillow Mist
Love the philosophy behind this gorgeous offering from Ayurvedic brand Mauli. As with everything Mauli, it is Beautifully packaged and could easily be mistaken for a perfume. But more importantly the complex blend of ingredients is effective at creating a harmonious space perfect for stepping out of your day and into the zone of rest.
Aromatherapy Associates De Stress Body Oil
I’ve been addicted to this brand for too many years to count – I think that I have all of their bath oils and this body oil is ideal for massaging into your skin after a hot bath/shower. The De Stress range is one of my favourites! Whether it’s the fab body oil or the powerful bath oil, it delivers exactly what it promises …so relax, exhale and de stress.
This beautiful body oil is infused with the therapeutic blend of Arnica and Lavender. It works to gently ease any muscular aches and pain. Great for pre or post exercise and it also helps to support healthy circulation and revive tired, overworked muscles as well as nourishing the skin.
(*PR gift/sample)
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