Your Guide to Healthy Skin

Not sure what your skin needs? You’re not the only one. Figuring out what your skin needs isn’t always easy and with so much skincare advice out there, it can be hard to know what to listen to. So whether your skin is feeling dry, sensitive, congested, dull, or simply not itself, we’re here to help.

At Wow Beauty & Wellbeing, we’ve covered everything from skin barrier health and hydration to skincare ingredients, common skin concerns and the connection between what happens inside your body and your skin.

So, if you’re looking to better understand your skin and give it the care it deserves, here is where you can start. It’s time to get to know your skin a little better.

Skin Barrier and Hydration

Your skin barrier plays an important role in keeping moisture in and protecting your skin from external stressors. When it’s compromised, skin can feel dry, tight, irritated or generally unhappy.

Keeping skin hydrated and supporting the barrier is therefore an important part of any skincare routine — whatever your age or skin type.

Explore our skin barrier and hydration guides:

Understanding Your Ingredients

Ever picked up a skincare product and wondered what half of the ingredients actually do? It’s not just you. From retinol and hyaluronic acid to ceramides, vitamin C and the latest most talked about actives, knowing what’s worth looking for (and what your skin might actually need) can often leave you scratching your head.

Our ingredient guides break down the science in a simple, accessible way, helping you understand what different ingredients do, who they’re best suited to and how they can fit into your skincare routine.

Get to know your ingredients:

Caring For Different Skin Concerns

Dryness, sensitivity, pigmentation, breakouts and signs of ageing are just some of the concerns that can affect our skin at different points in our lives.

Rather than chasing that someone considers ‘perfect skin’ (because that’s really not a thing), we’re interested in understanding why these concerns occur and exploring considered ways to care for your skin.

Find advice for different skin concerns:

Skin Routines & Rituals

Not sure what goes where, what to use when or how to build a routine that works for your skin? Don’t worry, we are here to help! Our skin routine guides are here to make skincare feel a little less complicated.

We’re here to help you create a routine that works for you… whether its optimising your cleansing routine or creating a morning and evening routine that actually sticks, we have something for you.

Explore our skin routine guides:

Caring for Your Skin Through the Seasons

Your skin’s needs can change throughout the seasons. Cold weather, central heating, summer sun, humidity and changes in your routine can all affect how your skin feels and what it needs from your skincare.

We’ve gathered our seasonal skincare advice to help you adapt your routine throughout the year, from winter dryness, summer dehydration or simply wondering how to adjust your skincare as the weather changes.

Explore our seasonal skin advice:

Skincare, Tried & Loved

Of course, understanding your skin is only part of the journey. We’ve also put plenty of skincare products to the test, from everyday essentials to innovative treatments and tools, all tried by us.

If you’re looking for products that could complement your routine, explore more of our Tried & Loved skincare stories.

Skin From Within

Healthy skin isn’t just about what’s on your bathroom shelf, or next to your bed. What we eat and drink, how well we sleep, how we manage stress and how we look after ourselves can all form part of the bigger picture when it comes to skin health.

In this section, you’ll find our guides exploring the connection between nutrition, hydration, wellbeing and your skin, with practical ideas to help you look after your skin from the inside out.

Explore our skin-from-within stories:

There certainly isn’t a one sized fits all approach to skincare.

Even day to day, your skin’s need changes due to the weather, hormones, stress and more… so learning to listen to what your skin needs can be the best thing you can do. We hope that our guides help you to feel more confident when it comes to understanding what your skin needs and how you can care for it.