E.l.f. Power Grip Primer

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A primer is such an important step in your makeup routine if you want your makeup to last. It’s so disappointing when you spend time on your routine, only for it to slide off your face or fade away in no time.

I’ve been loving the Elf Power Grip Primer as it is affordable, but really does help your makeup to last! I’ve been very impressed as it’s also very hydrating too, so great for dryer skin types… it gives you a lovely glow as well as keeping your makeup intact.

Love that the primer incorporates Hyaluronic Acid as this helps the skin retain moisture for a plump complexion.

I’ve used it sparingly on my eyelids as an eyeshadow base and it works beautifully too: even a light wash of eyeshadow lasts all day, helping it to apply evenly as well as keeping it there all day long.

How does it work?

This hydrating primer creates a sticky, tacky base that firmly holds the makeup in place throughout the day while keeping the skin well-hydrated and comfortable and works for all skin tones.

Pat this fabulous gel primer into the skin- the warmth of your skin will help the product to melt into the skin. It feels slightly sticky on the skin to help grip the makeup, but it doesn’t feel heavy or uncomfortable. Wait 30 seconds before applying your make-up to get the full effect.

Key Ingredients:

  • Silicone: Known to help blur pores and imperfections
  • Hyaluronic Acid:  Helps skin retain moisture for a plump complexion
  • Squalane: Improves balance and elasticity

The result? Smooth, long-lasting makeup! Your make-up will not go anywhere with this primer in your arsenal.

Buy the primer from Boots

(*PR gift/sample)

About the Author: Jessica Reid
Jessica is the beauty and wellbeing editor at Wow Beauty & Wellbeing, with over nine years experience creating content that informs, inspires, and supports the community with expert-backed beauty and wellness tips. Outside of work, she enjoys reading, writing, sipping matcha, and spending time with her cats. All articles are created in line with Wow Beauty’s commitment to transparency, editorial integrity, and wellbeing-first information, with expert sources and disclosures clearly referenced where relevant.
By Published On: 04/09/2023Last Updated: 13/07/20260 Comments on E.l.f. Power Grip Primer
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