It’s the first day of Spring and after all of the pretty colours on the catwalk last month we’ve been inspired! We love playing with new colours and new textures and these gorgeous shimmery trios by Elizabeth Arden have been so much fun to work with.

As make-up addicts, we cannot resist trying new eyeshadows and when we heard about the new ‘Eyes Wide Open’ collection from Elizabeth Arden, we knew we had to try it out! Keep reading to find out more and for details of our exciting Elizabeth Arden giveaway.

These shadows are soft, but have minimal fallout and have a gorgeous range of shades. We were instantly drawn to the purple set, of course! This palette includes a darker, smoky purple, a bright purple with blue reflects and a pretty white with peach pink reflects. All the colours in this collection are shimmers. They blend incredibly well together and look lovely on the skin.

We also tested these eyeshadows wet to intensify them and they worked beautifully, as you can see below.  The lightest shade, which is a pearly peachy pink worked particularly well wet as it really helped to make the colour become creamier and more opaque, becoming easier to see on lighter skintones.

These eyeshadows are very easy to work with and blend really nicely together. We really like how you can customise your palette – you can choose the two sets of colours that work best for you and create your very own palette.


The Wow Beauty Elizabeth Arden Giveaway

21/3/17 – update to submission guidelines (competition closing date updated)

We are also excited to be giving away a set of these fabulous eyeshadows! We are giving away two eyeshadow trios along with a sleek Little Black Compact to keep your shadows in. The shades included in our giveaway are ‘Something Blue’ and ‘Bronzed to Be’, along with a compact to keep your shadows safe.

There are multiple ways of entering (and you can enter each way once) follow the instructions below for email and Twitter entries. You can enter this competition up to two times – one for each platform.

How to enter:

  • Retweet this tweet and follow us on Twitter (@WowBeaute). You must be following us to be eligible for this giveaway.
  • Email us at with the subject line ‘Elizabeth Arden Giveaway’. Please confirm that you are a UK resident in the body of your email (we can’t cover international shipping so you just need to confirm you’re in the UK).

Please note that unless specified otherwise, entering this giveaway by emailing us automatically signs you up for our mailing list. If you do not wish to be subscribed to our newsletter, please let us know in the body of the email.

This giveaway closes on Friday 24th March 4PM and is open to UK residents only. One winner will be chosen from these entries.


Good luck!

Jessica x

* PR gift/sample


Competitions UK at