Wow Beauty Lip Gloss Guide

If you’ve been searching for a lip gloss that brings together shine, comfort and real nourishment, this Wow Beauty lip gloss guide is here to help you find your perfect match. We’ve curated our favourite lip glosses, chosen for hydration, softness and shine.

Lip glosses have evolved

Lip glosses were once known for their sticky textures and super sweet scents… but they have been transformed into a different experience. Today, the formulas are focused on hydrating and treating the lips, adding softness and comfort as well as a gorgeous shine. Lip glosses can effortlessly elevate your look and are much more user friendly than drying lipsticks.

Different types of lip gloss (and why they might work for you)

Here’s a breakdown of the different types of glosses to help you find the one you’ll love.

Oil rich glosses

These provide deep nourishment, rich in ingredients like jojoba oil, rosehip oil, squalane or vitamin e to support the lip barrier. They’re often considered hybrids, with the hydration from the oils and the glossiness of a lip gloss.

Wonderful for dry or dehydrated lips. If you prefer extra shine and hydration, glosses with oils may feel richer.

Cushion Glosses

These are the latest buzzy products, smooth, hydrating and gorgeously glossy. These formulas are rich in ingredients like hyaluronic acid, peptides or plant butters to help the lips look fuller, while still being comfortable.

These are usually the most comfortable, without that sticky feeling that comes with gloss.

Sheer Tinted Glosses

When you want a wash of colour, these glosses are for you. They help enhance your lips, rather than covering them, leaving you with juicy, healthy lips. If you want light colour and subtle shine, sheer tinted glosses are easier for everyday wear. Lip glosses are not designed to be long wearing, so if you want colour that will last, look for a lip stain or lipstick – you can always top with a gloss!

What’s the difference between a lip gloss, lip oil or balm?

These three are often blurred together, but each one has its own purpose, here’s a quick guide:

• Lip gloss: these add shine with added hydration.
• Lip oil: often treatment led, focusing on hydration with a light sheen.
• Lip balm: protective and soothing, with minimal shine

When a formula is comfortable and easy to wear, it can naturally become part of your everyday life. Our Wow Beauty lip gloss guide can help you find the gloss that feels right for you. There are also lip plumping formulas if you’re after the fuller lips effect.

What type of lip gloss do you prefer?