Who and Why

About Wow Beauty & Wellbeing

Some places sell you a product. We offer you something rarer: a pause, a perspective, and a little more faith in yourself.

Wow Beauty & Wellbeing is an independent UK beauty and wellbeing magazine, sharing expert-led editorial and curated recommendations since 2016. We’re editorial-first; not a skincare line, not a retailer, not a brand with something to shift. What we deal in is trust.

Where it began

Wow Beauty & Wellbeing was born in 2016 out of one clear conviction: that women navigating real life deserve beauty and wellbeing guidance that’s holistic, intelligent, inclusive and useful.

After several years as an international makeup artist, a career in mental health and a lifetime devoted to holistic beauty and wellbeing, founder Denise Rabor set out to build the place she’d always wished existed: somewhere to learn, to feel supported, and to discover guidance you can actually trust. 

We’ve always taken a 360° view, because we’ve never believed wellbeing is a destination you arrive at. It’s an ongoing act of care for your mind, your body and your spirit, together.

Ahead of the conversation

Long before wellbeing became a buzzword, we were already having the conversations: stress and skin, hormones and confidence, burnout and more. From day one, we understood that beauty never exists in isolation. It’s threaded through your sleep, your mindset, your life’s transitions and, above all, how you feel in yourself.

Our purpose is simple: to empower you to become your best YOU.

Inclusive. Diverse. Fearless. Ageless. Confident.

And so is our community.

Our approach

Inclusivity sits at the very heart of what we do at Wow Beauty & Wellbeing. We centre the diverse, evolving experiences of women across every age, background and skin tone, because no two women’s skin, stories or journeys ever look quite the same.

So we:

• Share honest skincare, haircare and makeup guidance, rooted in research and real experience
• Create wellbeing content that nurtures mindset, confidence and inner growth, led by experts
• Spotlight voices and lived experiences that reflect the full richness of women’s identities
• Talk openly about hormonal shifts, skin changes, confidence dips, reinvention and emotional wellbeing

We honour the whole picture, not just what shows on the surface.

What you’ll discover here

• Expert-led skincare, haircare and makeup reviews
• In-depth interviews with beauty and wellbeing experts
• Rituals and practices to nourish body, mind and spirit
• Honest conversations around ageing, identity and self-belief
• A vibrant, thoughtful community of women evolving together

Here since 2016

For nearly a decade, we’ve shown up the same way: with editorial integrity, careful curation and a commitment to quality over noise. In an industry built for speed — one that so often favours trends over truth — we’ve built something steady.

Our community trusts us because we test, we research, we ask the hard questions, and we put expertise first. We don’t chase every launch. We don’t promote what we don’t believe in. And we know, deeply, that beauty looks different at every age.

We’re so glad you’re here… welcome to Wow Beauty and Wellbeing.

Meet the Founder

Denise Rabor

Founder, Wow Beauty & Wellbeing

I started Wow Beauty & Wellbeing in 2016, quite simply because I wanted to share my love of all things beauty and wellbeing.

After a fifteen-year career as a makeup artist, and a lifelong pull towards holistic beauty and wellness, it felt less like a decision and more like a natural next step — and a deeply personal one.

I’ve always believed that wellbeing is a quest. Not a destination you arrive at, but an ongoing journey towards your best and truest self, through self discovery, self awareness, alignment, and authentic expression. We’re all walking that path in our own way — and ten years in, my commitment to walking it alongside you is stronger than ever.

The brand has grown and evolved as I have. What hasn’t changed is what sits at its heart: championing the small, thoughtful brands that deserve to be seen, and sharing the wisdom of the holistic practitioners who do this work so beautifully.

Because if there’s one thing I know for sure, it’s that we all need somewhere that delivers — a place to return to, to learn from, a place that cares and to feel supported on the journey.

That’s what I’ve built here. And I can’t wait to share it with you.

Denise x

Meet the Editor

Jessica Reid

Beauty & Wellbeing Editor

I’m Jessica, Beauty & Wellbeing Editor at Wow Beauty & Wellbeing. With a degree in English and Creative Writing and more than nine years’ experience in beauty editorial, I’ve always believed that the best content starts with a great story.

For nearly a decade, I’ve been developing editorial features, reviews, and wellness content designed to inform, inspire, and support our community. Alongside editorial, I also manage and grow our social media presence.

I’m a 30-something writer with a love for beauty, holistic wellness, and selfcare rituals that fit into real life. Outside of work, you’ll find me reading, writing, spending time with my cat, and enjoying a good matcha latte or cup of tea.