Welcome to another inspiring edition of Founders Talk, where we delve into the journeys, challenges, and triumphs of fabulous entrepreneurs. Each founder’s story is forged with creativity, resilience and passion that echoes through their brand.
Today, we are thrilled to introduce Melissa Snover, the visionary behind Nourished. Get ready to be inspired!
What inspired you to create Nourished?
I have always been deeply interested in nutrition and have been an active consumer of vitamins and supplements for over a decade. As a busy entrepreneur travelling the globe, I constantly found myself lugging around various bottles of vitamins, which was inconvenient and frustrating! A pivotal moment came when I accidentally spilled my entire bag of supplements all over the floor at airport security. Crawling around in my suit and heels to pick them up, I thought there must be an easier way to manage my nutrition regime. This incident sparked the idea of creating a more convenient, personalised way to take the vitamins I required for my unique lifestyle and goals. I wanted to simplify the process and ensure that personalisation in health and wellness could be accessible and a top priority for everyone. This led to the birth of Nourished, where we make authentically customised vitamin stacks on demand, tailored to each individual customer.
Your brand Nourished uses a gummy formula for your supplements – why did you choose this form and what are the benefits?
We chose a gummy formula for several compelling reasons. Firstly, gummies are incredibly convenient and easy and enjoyable to consume, which is especially important for people who have difficulty swallowing pills. This format can also allows for better absorption of the active ingredients, ensuring that our customers get the maximum benefit from their stacks. Additionally, the gummy format enabled us to leverage our 3D printing technology to create truly personalised stacks, combining multiple ingredients tailored to individual health goals in one delicious, easy-to-consume product. Finally, the enjoyable taste and texture of gummies make the daily routine of taking supplements much more pleasant, which helps encourage consistent use.
What supplements are you using right now and why?
Currently, I am taking a personalised Nourished stack along with Collagen+ Hair Skin and Nails to improve skin softness, brightness and hydration, as well as support joint and tendon health, and my overall health and wellbeing. My custom stack includes LactoSpore® Probiotic to maintain a healthy gut and boost my immune system, Beta Glucan for enhanced immune defence, Milk Thistle Extract & Silica to aid cognitive function and focus , Resveratrol for its cardiovascular and anti-ageing benefits, Ashwagandha Extract to manage stress, and Maca Powder to boost my energy. These active ingredients were carefully selected based on my lifestyle, health goals, and personal needs, and I frequently change them as my lifestyle and goals also change!
How do you source your ingredients?
At Nourished, we are committed to using only the highest quality, sustainably sourced ingredients. We work closely with trusted suppliers who meet our rigorous standards for purity, potency, and sustainability. Each ingredient is selected based on the latest clinical research to ensure its efficacy, and we prioritise suppliers who practice ethical sourcing and environmental sustainability. Our ingredients undergo strict quality control measures to guarantee that our customers receive safe and effective products.
What is in your wellbeing toolkit?
My wellbeing toolkit includes my personalised Nourished stacks, which are tailored to my specific health needs. I also maintain a regular exercise routine, which includes running and gym workouts to keep me physically fit and mentally clear. A balanced vegetarian diet rich in whole foods, fruits, and vegetables is also a staple for me, along with ensuring I stay well-hydrated throughout the day.
Tell us about your morning wellness routine
My morning routine starts early. I wake up at 4 am and either go for a run or hit the gym. This early start allows me to dedicate a couple of hours to myself, as the rest of my day is normally packed out with various business meetings and strategy planning. I begin working around 6 am, starting with a black coffee and my personalised Nourished stack to kickstart my day. I then review my schedule and prioritise tasks to ensure a productive day ahead!
How can people take their first steps to taking control of their own nutrition journey?
Taking control of your health can be challenging in today’s world, given the vast amount of research and knowledge required amongst a lot of conflicting information.
At Nourished, we have significantly simplified this process so that consumers no longer need to navigate these complexities themselves. By taking a short 2-minute quiz on our website, our science backed algorithm makes a tailored recommendation based on their goals and lifestyle factors; helping to make their personalised nutrition regime both easy and accessible.
You should also consider personalised nutrition solutions like Nourished, which tailor stacks to your specific needs and lifestyle. Establish a consistent routine, and don’t hesitate to seek professional advice for support. Consistency and informed choices are key to making a significant impact on your health and wellness.
What’s next for your brand?
We have several exciting developments on the horizon for Nourished. We continue to expand globally, with recent market entries into Japan and strategic partnerships with leading brands like UPSA in Europe. Technological advancements are a priority, and we are further optimising our 3D printing technology to enhance product quality and personalisation capabilities. Additionally, we are committed to sustainability, continuing our efforts to ensure our packaging is 100% eco-friendly.
Melissa Snover is an award-winning entrepreneur in the fields of food technology and additive manufacturing. With over 20 years of entrepreneurial success and several successful exits, she has established a strong track record for innovation and brand building on a global scale. She is a registered nutritionist and the inventor of several patented technologies. In 2019, she founded Rem3dy Health and raised the highest ever female founder seed round in UK history. Her latest creation, Nourished, the world’s first 3D-printed personalised gummy stacks, exemplifies her innovative approach to consumer centric product development and commitment to better life through science.
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