For me, Jo Malone is more than just perfume. I turn to Jo Malone when I feel like I need treating, some me time, or a confidence boost. At the end of a long day, I light my candle only when I feel I really need it because I associate the brand with true relaxation and happiness. The added luxury feels indulgent and all the more delicious.
Jo Malone’s range includes such a variety of exquisite colognes it’s impossible to choose; there’s a scent appropriate for every occasion, person and season. Their signature Wood Sage & Sea Salt is perfect for sophisticated yet casual every-day wear, while I love Pomegranate Noir for sumptuous winter evenings. Unlike many heavily commercial perfumes in the shops today, these scents are very pure and true to what they say they should smell like; their quality means the heart and base notes really develop with wear. (Top, base and heart notes are explained further in ‘So what makes a Summer Fragrance’)
Choose your scent by categories; Citrus, Fruity, Floral, Light Floral, Spicy or Woody, and combine colognes to create a bespoke scent. In fact, Jo Malone was one of the first perfumers to advocate scent layering. I particularly love Red Roses with Peony & Blush Suede for a fresh and floral combination.
Here are some recommendations for what scents to wear on which occasions to lift your mood in any situation:
Wood Sage and Sea Salt: The weather is, well, English. You’re just out doing errands but still want to feel like the sophisticated woman you are.
Peony and Blush Suede or English Pear & Freesia: It’s a fresh, spring day and you’re meeting with the girls.
Blackberry and Bay: You’re out in nature. Or, you want to feel like you are.
Red Roses: An obvious choice for date night.
Dark Amber and Ginger Lily: A sexy cologne for winter parties. However, take this with a pinch of salt (wood sage and sea salt, preferably).
Something I think is always important to remember is not to buy a perfume because you think it looks nice or smelt good on a friend. Perfumes smell different on everyone and can have different intensities depending on how you wear them. Try a perfume a few times before buying it; stop by a stockist on your way to an event you would wear it to, to wear it in practice. It’s an investment, but when you get it right, it’s an invaluable accessory.
We’re always curious about how you wear your perfumes. Have you tried Jo Malone, or do you have another favourite? Let us know! We would love to hear if you have a certain scent for each occasion.