The endocannabinoid system is your bodies control system for a variety of physiological and cognitive processes including fertility, appetite, pain-sensation, mood, for memory, and also for mediating the pharmacological effects of cannabis. The ECS is responsible for managing the following aspects to our
physiological functions: Appetite and metabolism, Digestion, Immune function and Inflammatory response, Stress/Mood, Sleep and circadian rhythm, Reproduction/fertility, Motor control, Temperature/Regulation, Memory, Pain, Pleasure/Reward, bone health, skin health, arterial and respiratory health
Because the ECS is so integral to our bodily functions – when we nourish it, it can work over most of the vital areas of our health and wellbeing. Which may explain why people have found it so efficacious.
The most comprehensive explanation of CBD is from a video made by Asher Milgrom, PhD in which he details how the Endocannabinoid system works towards helping our bodies establish the ‘homeostasis’ it seeks.
This video is perfect for anyone wishing to understand their own bodies and how CBD works within it.
How women are breaking the Grass Ceiling
So we’ve looked at what CBD is and a little bit of how it works – now let’s take a look at how why this industry is relevant for women. Overseas, women are rising higher in the legal cannabis industry than any other in existence – currently 27% of companies are female founded or led by women. Because it’s relatively new, the cannabis industry is a more progressive space than most industries. This figure however used to be 35% in 2015 – sadly within a matter of three years we have lost a critical 8%. Luckily, the women entering this industry are determined and helping to changing the image of weed, designing a new aesthetic which is taking cannabis away from the grungey ‘head shops’.
I’ve met women who are carving out their own spaces in this industry as CBD leaders in skincare, drinks, edibles, cosmetics and even CBD infused tampons (to help ease period pains and symptoms of endometriosis). And there’s more – there are specialist cannabis; creatives, influencers, third generation plant growers, chefs, doctors, patient advocates and lobbyists, ‘budtenders’, clinic managers, lawyers, head-hunters – many being the founders of companies which have literally bloomed in the past year. The secret of their success is a clear shared purpose to heal patients, creating safe quality products that work. The desire to dominate is replaced with creative collaboration and the courage to fight stigmas with authentic voices.
“There’s this industry for us and what we call ‘breaking the grass ceiling.’ That there’s a whole culture of women that are harbouring and snowballing this awesome effect of this billion-dollar sector that is the cannabis industry, not being dominated by men.” Ashley Reynolds,President Elmore Therapeutics, Vermont
Women are natural carers as well as savvy entrepreneurs. Mix that with an emerging market in the wellness sector and it’s the perfect combination.
This wellness space is full of opportunity for meaningful careers in an industry that’s both extremely rewarding and also suited well for women. Most of all, it’s the perfect opportunity to put the compassion, consciousness and sustainability we would like to see in the world into a brand new industry that will be transforming changing our future.
Now you have a little more of the context of CBD and how it came about to be in our world, and next time we will delve more into the practicalities of its use and benefits – how to dose, delivery methods and also how to identify a quality product.
I hope you’ve enjoyed learning a little more about CBD and how cannabinoids work with our bodies! CBD is changing the quality of life for millions in need, it’s here to stay and the discovery of our endocannabinoid system is so vital I believe its important learning for the health of ourselves and also our loved ones.
* Article source: Cowen & Co Investment Bank 2019
‘Women in cannabis are ‘Breaking the Grass Ceiling’
‘Women are trying CBD more than men’: