When Women Support Women, We All Rise

International Women’s Day is a powerful movement, but supporting women shouldn’t just be reserved for just one day in March.

At Wow Beauty & Wellbeing, championing women owned brands isn’t a trend or a tick box exercise, it’s a conscious choice. We see you, we value you and we believe in what you’re building.

Because when women support women, amazing things happen and community is built.

This week, we’re celebrating some of the women founded beauty and wellness brands we’re proud to stand alongside and support – brands rooted in purpose, integrity and care.

Kahina Giving Beauty

Founded by Katharine L’Heureux, Katharine was inspired when travelling through Morocco and being introduced to argan oil and the Berber women who harvest it.

This is how they support women:

• They partner with women-run argan oil cooperatives in Morocco
• Provide fair wages and long-term economic stability
• Invest back into education and community infrastructure
• Kahina Giving Beauty Donates 1% of their total yearly revenue to organizations that directly benefit the women in Southern Morocco and their families.
• Additionally, they have ongoing donations to Education for All, and the High Atlas Foundation.

Mauli Rituals

Founded by Anita & Bittu Kaushal, Mauli blends Ayurvedic heritage with modern wellbeing — honouring traditions often passed down through generations of women.

How they support women:

• Working with artisan communities in India
• Preserving traditional female-led wellness knowledge
• Creating employment rooted in heritage skills and craftsmanship

R&R Skincare

R&R Skincare was founded with a clear mission: simple, natural formulations that directly support women in Ghana. Founded by Valerie Obaze, inspired by her surroundings and wanting only the best for her daughters skin.

How they support women:

• At the heart of R&R Skincare is The Women of The Savannah Development Project (WSDP), an integral initiative dedicated to the comprehensive empowerment of rural women in the Northern Ghana communities we serve.
• Sources shea butter from women-run cooperatives
• Ensures fair pay and sustainable income
• Maintains transparent supply chains to reduce exploitation

EKO Botanicals

Apinke founded Eko Botanicals and draws inspiration and love from her great grandfather who was a botanist at the Royal Botanic Gardens Kew.

How they support women:

• Educating women on caring for natural and textured hair
• Promoting confidence in natural beauty
• Building inclusive representation within the beauty space
• Each product in their range is named after a great African warrior Queen

Neal’s Yard Remedies

Co-founded by a woman and a pioneer in organic beauty in the UK, Neal’s Yard has long been committed to ethical sourcing.

How they support women:

• Supporting fair trade partnerships globally
• Prioritising sustainable and ethical ingredient sourcing
• Providing leadership opportunities within a purpose-driven company

Sana Jardin

Amy Christiansen, a passionate advocate for social change and sustainability, founded Sana Jardin with a vision to revolutionize the fragrance industry.

How they support women:

• Sana Jardin work closely with female harvesters in Morocco, providing them with opportunities for economic independence through entrepreneurial programs.
• The Sana Jardin Cooperative in Tiddas, Morocco was founded in 2017 by local female flower harvesters. In collaboration with Sana Jardin, this initiative empowers women to achieve financial independence while fostering sustainable business growth.
• They are proud to contribute to the United Nations Sustainable Development Goals for 2030, to empower women (goal 5), promote sustainable economic growth with full, productive employment (goal 8), and ensure sustainable production practices (goal 12).
• The Sana Jardin Accelerator Program in partnership with Nest launched in 2024 in collaboration with the global artisan NGO Nest, this program provides women with entrepreneurship training, market access, and access to capital.

Boucleme

Bouclème is a Black female-led business, founded by Michele Scott-Lynch on a mission to set curls free.

How they support women:

• They focus on educating women on curly hair care through guides, routines, and tutorials
• 20p of every Revive 5 Hair Oil goes to supporting Malaika. This non-profit organisation is committed to improving access to education, water and healthcare for young girls in the Democratic Republic of Congo.
• For every standard size bottle you buy, they plant one tree. With the help of Trees for the Future, those trees create livelihoods for families in poverty.
• Created a community that normalises and celebrates al curls, promoting self love and empowerment.

When you choose to support women-led brands, you’re backing leadership, livelihoods and long term change. So this International Women’s Day and beyond, we have a question to ask you: which women are you choosing to support?