Beauties, welcome to 2023! We’re excited to see what’s next in this industry. The beauty and wellbeing industry is known for thriving on newness and constantly on the pulse of finding the next big thing, and of course this is something that will always be a part of it… but there’s certainly been a shift to a slower, more thoughtful, ethical and sustainable approach to the industry.
Here are some of the things that we think will be at the forefront of the beauty and wellbeing industry this year.
Even more focus on wellbeing fragrances
When is a perfume more than just a perfume? When it’s designed to boost wellbeing.
Let’s face it, when perfume was originally designed, it was more about camouflaging unpleasant odours than boosting the mood. In more recent times when we choose a perfume, it’s usually because we like the fragrance notes and the effect that they have on us, for example, florals reminders of certain flowers, where is would often remind us of things like forests or fireplaces. I don’t think that we really spent a lot of time thinking about how our perfumes affect our well-being or our mood.
However, in recent years, there have been more scientific studies conducted into the effect of fragrance on mood, especially over the last three or four years there’s been an increase in the production of wellbeing fragrances.
Okay, you may have tried a pillow mist that contains essential oils like lavender, chamomile or rose, known for their ability to induce calm and sleep, you may even use a rollerball containing lemon, or rosemary to either lift your mood or calm you down, but now you can actually wear a perfume that can do all of that or more. These wellbeing fragrances have harnessed the combined power of nature and science to create fragrances that work on the different parts of the brain, and companies like The Nue Co are at the forefront of this, with many other brands snapping at their heels.