Beauties, it’s 2021 and although we’re still living in very changeable times… last year we could have never started the year predicting the trends that were to become in 2020… but we’re feeling positive. Here are some trends we think will become big in 2021 along with some of our hopes too…
Eye Focus
It’s all about the eyes! As face masks have become a norm in our everyday lives and a fashion statement at that, it’s all about drawing attention to the eyes and this will only continue this year. It’s all about perfected brows and statement eye looks to experiment with and express your personality.
Eco Beauty
Sustainable packaging and eco-friendly products are going to become even more the norm: it will become more something that’s expected rather than an optional extra for brands. For example, Aveda have announced an all-vegan line up and Garnier will soon allow consumers to access sustainability scores for every single produce including the new cardboard-wrapped, 97 per cent biodegradable solid shampoo bars.
Rise in Beauty Tech
Due to the pandemic, many of us had to move to purchasing beauty products online and even in the stores that are open you’re still unable to try testers, so there has been movement towards being able to ‘test’ products digitally. This has included things like lipstick filters and colour matching via videos and pictures.
We think they’ll also be a rise of digital dermatology as a way of being able to interact with experts from home, getting more consultations about skincare via one-to-one online consultations rather than physical ones.
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