Liquid Gold from Alpha-H. We initially talked about this gorgeous product a while ago along with some of their other fabulous products… but now it is time to give this gorgeous product the full review it deserves!

So what does it claim to do?

It’s like an ‘overnight facial’ for your skin. It’ll slough away at dry skin on the surface as well as cleaning out any bacteria and oil from the pores. It’ll work to fade pigmentation, dark spots and promote the production of  collagen. It works to ‘melt the glue’ that binds the dead skin cells to the skins surface.

I am trying to stay away from physical exfoliants as I can find them to be quite harsh on my skin, and can cause micro-tears on the surface of the skin, so this has been a welcome relief!

What’s in it

5% naturally derived Glycolic Acid from sugar cane – which belongs to a group of chemicals called alpha hydroxy acids (AHAs) and will exfoliate the top, dull layers and promote the production of collagen and elastin in the skin and will result in a more even-toned radiant and glowing appearance.

Liquorice – this is naturally calming. It can help control redness, flushing, and other types of inflammation. It can also help to diminish the dark pigmentation resulting from scars.

How to use it

You apply it like you apply a toner – on a cotton pad and swiped all over your face. It has quite a potent scent to it, so if you’re sensitive to that sort of thing do try and find somewhere you can give it a sniff before purchasing… the smell doesn’t linger for too long but it’s definitely there. And it does smell like chemicals. But if you find this scent too strong, I’d certainly check out their new Liquid Gold Rose as this one smells like roses!

What I like about it

As it has that little tingle I instantly feel like it’s doing something for my skin and it certainly has…. I wake up feeling glowing and fresh, the liquorice extract also working to soothe any irritation. What’s great is you do see those instant results from the next morning and the benefits continue as you use the product consistently.

How to use it

Apply Liquid Gold on to cleansed skin each alternate evening. Moisten a cotton pad with the solution and apply to the face, neck and decolletage. When your skin is touch dry, apply your moisturiser or serum and for an intensive treatment do not follow with your serum/moisturiser as this will allow it to work ‘uninterrupted’. My favourite way to use this is by leaving it overnight without anything on top of it, the results are even more noticeable in the morning but my skin isn’t left feeling dry or anything.

When you first start using this start with maybe using it once a week and then building up gradually so that your skin builds up a tolerance – it can initially make you a little red immediately after applying, which is something I instantly notice if I put this down for a while and pick it up again. But do not increase this to any more than every other night – and this is certainly a nighttime ritual product.

Who is it good for?

All skin types but I would not recommend this for sensitive skin, as this is quite a potent product. As mentioned before, patch test this beauty!

A warning

As this is a very active product and contains AHA’s, this may leave your skin more sensitive to the sun so make sure to use an SPF when using this product. I can certainly feel the tingle when using it. Yes, you are told to ‘embrace the tingle’ but of course, if it burns or hurts wash it off! This is quite an intense treatment so it would be best to do a patch test first to see how your skin reacts to it.

Final thoughts

I would certainly say that I am a liquid gold convert and have incorporated it into my routine! As suggested, this certainly isn’t something that should be used every day so I tend to use it every other day at the very most if I feel like my skin needs it, but I do feel the difference when used. Anything dull about my skin is rejuvenated overnight so I’m ready to face the day!

If you’ve got more sensitive skin, Alpha-H recently released a new version…the Liquid Gold Rose. We haven’t tested this one out but it has rose botanicals and is more targeted to those with sensitive skin.

(*PR gift/sample)

Want to try this for yourself? Well, you’re in luck! To celebrate the announcement of our ‘It’s All About Skin’ (see all the info here) we’ve got a travel-size version of this product to give away to one of you! THIS COMPETITION IS NOW CLOSED. 

There are multiple ways of entering our giveaway (and you can enter each way once) follow the instructions below for email, Instagram and Twitter entries. You can enter this competition up to three times – one for each platform. This competition is only open to UK residents!

How to enter:

  • Retweet our giveaway tweet and follow us on Twitter (@WowBeaute). You must be following us to be eligible for this giveaway.
  • Follow us on Instagram (@WowBeaute), like the giveaway post and tag one of your friends in the post about the giveaway!
  • Email us at with the subject line ‘Liquid Gold Giveaway’. Please confirm that you are a UK resident in the body of your email (we can’t cover international shipping so you just need to confirm you’re in the UK).

Please note that unless specified otherwise, entering this giveaway by emailing us automatically signs you up for our mailing list. If you do not wish to be subscribed to our newsletter, please let us know in the body of the email.

This giveaway closes on the 18th October  at 4PM GMT and is open to UK residents only. One winner will be chosen from these entries! Good luck!