Disclosure: All products are chosen and tested by our editors; gifting or affiliate links never influence our opinion.

I’m loving this important Black Skin Directory campaign to build sun care awareness for people of colour.

Thank goodness they are here to explode the myths that exist around black skin and the sun! Who knew that the statistics for skin cancer in the black population were so high? And the mortality rates? Time to wise up…protect your skin….love yourself more!

Here are some of the quotes from the campaign that we find so useful and informative!

Find out more about the campaign

All images are from the Black Skin Directory Instagram page.

About the Author: Wow Beauty & Wellbeing
This byline represents the editorial team at Wow Beauty & Wellbeing, an independent beauty and wellbeing magazine exploring skincare, self-care, and holistic health. Articles are researched, written, and reviewed by our in-house editors, who draw on industry knowledge and lived experience across beauty and wellbeing. Where specialist guidance is shared, contributions from qualified guest experts are clearly credited within the article. All content is created in line with our commitment to transparency, editorial integrity, and wellbeing-first information.