Hi WOW Beauties, it seems that you all love your brows, so here is Jo’s guide to what products you can use and how you can use them.

Jo Gay Head Shot

Tools – You will need a brow brush should be densely packed and have short hairs or a spoolie which looks like a mascara wand. Both are used to comb through and separate the brow hairs. They are an essential starting point to beautiful brows.

Pencil – You need the texture to be slightly harder than a kohl liner but no so hard as to bruise your brows when you are drawing them on. The texture needs to be waxy with a thin nib so that you can create the impression of hairs. It takes some time to recreate the brow hairs but the final look is polished. If you want to elongate the tail of your brow, a great place to start is a brow pencil. A good affordable option is the L’Oreal Super Liner Brow Artist Eyebrow Pencil

Spoolie pencil – This is favourite kind of brow product and is the evolution of the pencil It has a spoolie on one end, pencil on the other. Be aware that not all Spoolies are created equally. You want a brush that really lifts and places the hair where you want it as opposed to just coming over the surface. The brow pencil will take one of two forms. The thin nib pencil as found on Soap and Glory’s Brow Archery or a rectangular nib which rather than creating individual brow hairs is good for people with sparse brows. This shades the area rather than giving it definition eg Tom Ford Brow Sculptor.

Pommade – This is the product that I associate most with the Instagram brow. The brow pomade is like a gel liner for your brows. You can apply it in a variety of ways but this product provides shade rather than definition to the brow area which can lead to a heavy brow look. A small amount on the brush is the best way to use it. The Freedom Make Up Brow Pomade is highly pigmented

Gel – If you have thick brows or slightly unruly brows, brow gel can be your friend. Great for keeping hairs in place and if you use a tinted version, applying colour to the brows. You don’t want a gel that sets hard like the top or a crème brulee… but it should not be too tacky either. A quick sweep through the brow can keep the shape all day. You may also want to use a brow gel after applying a powder or pencil to the brows again to set them. Urban Decay Brow Tamer Gel

Powder – A brow powder is not necessarily a specialist product but the Illamasqua Brow Cake is a good set of cool toned powders for all hair colours. It could just be a great eyeshadow like NARS coconut grove. If you use a brow powder, an angled liner or brow brush is a required tool. You can shade larger gaps and use short strokes of the brush to create the look of hairs. You will need to set this with a brow gel or wax but it can provide a very natural looking brow.

Kit – There are kits that have a bit of everything (ie a powder, wax as an alternative to a gel, and a pencil) and other kits that focus on just powders or coloured waxes. They are generally supplied with a tool and can be a great option for customising colours.

A beautifully defined brow really enhances your face so it is definitely worth taking the time to find the shape and products that work best for you.

Brow Edit (8)

Freedom Brow Pommade from Superdrug

Illamasqua Brow Cake from Asos

Tom Ford Brow Sculpter from Look Fantastic

Soap & Glory™ Archery™ 2-in-1 Brow Filling Pencil & Brush  

Eylure Brow Amplifier from ASOS

brow IMG_6592

NYX – Eye Brow Push-up Bra from ASOS

Urban Decay Brow Beater Microfine Pencil & Brush from Boots

Urban Decay Brow Tamer from Boots

Giorgio Armani Eye & Brow Maestro from Flannels